Wednesday, March 31, 2010

Re evaluation of flyer

Line

Lines are used effectively in this poster, as decoration lines that lead and attract the eye to the main image (the text 'juice'). The lines vary in width, and as most of them have a diagonal direction give the feeling of movement and vitality. This complements the poster and image as it is advertising smoothies, which would give you energy.


Colour

The colour scheme in this poster is bright, bold colours. These vibrant colours are attractive to the eye, and draw attention to the main parts of the poster which are coloured most brightly (text 'juice', picture of smoothie, titles). The bold pink matches the letter 'U' in the main text 'juice' with the picture of the smoothie. The colour gives a fresh feel, that makes you thirsty for the smoothie. It is a modern colour scheme that will attract younger members.


Typography

The main image in this flyer is the text 'juice'. The font of the text is rounded, modern which matches the general mood of the poster. It is an easy to read font, and is a in 3D. This makes the text a lot more dominant and the glyphs are arranged as if they are humans standing in a line. They overlap slightly, but not enough to make it hard to read.


Rule of Thirds

The rule of thirds doesn't really apply to this poster. However the smoothie picture is in the center top of the picture if you divided it into a grid.





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